Pure Choice
Enjoy 10% off your first order – a quiet welcome to the world of form, flow, and timeless design.
Gift Certificate
Experience the unique comfort and innovative design of PURITSU with a gift certificate. Our laser-pleated Korean fabric is engineered for fluid movement, lasting structure, and a weightless feel. Let your loved ones explore the collection and discover our pieces that adapt to their lifestyle with effortless elegance.
Choose a value, leave your contact details — and we’ll be in touch within 48 hours to confirm everything and send a secure payment link. Once payment is complete, you’ll receive a beautifully designed PDF certificate, ready to share.
Gift cards are non-refundable and cannot be exchanged for cash. Valid for 6 months from the date of issue.
Choose a value, leave your contact details — and we’ll be in touch within 48 hours to confirm everything and send a secure payment link. Once payment is complete, you’ll receive a beautifully designed PDF certificate, ready to share.
Gift cards are non-refundable and cannot be exchanged for cash. Valid for 6 months from the date of issue.
True. Textured. Timeless
Pleats are our language — a way to shape power into structure, rhythm into form throught technology and a spirit of nature
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Easy return & exchange
Craftmanship
Free shipping in Dubai
Worldwide shipping
Sustainable materials
Easy return & exchange
Craftmanship
Free shipping in Dubai
Worldwide shipping
Sustainable materials
Easy return & exchange
Craftmanship
Free shipping in Dubai
Worldwide shipping
Sustainable materials
Collection
Modular sets crafted in pleated fabric — for movement, meaning, and modern life. Refined silhouettes inspired by the rhythm of the desert and the strength of women.
pure is power
Puritsu
PURITSU x Jimmy Choo
( Events )
Honored to be featured alongside Jimmy Choo in a showcase of design and elegance. A moment that celebrates quiet strength, timeless style, and the women who inspire us.
Puritsu
PURITSU for Mila 4 Africa
( Events )
We were honored to take part in the charity gala hosted by Mila 4 Africa — a foundation empowering children through education and care. A night where fashion met purpose, and beauty found deeper meaning. Thank you for letting us be part of something that truly matters.
Puritsu
Dubai Tech Tuesdays x Puritsu
( Events )
Dubai Tech Tuesdays is a leading event that unites technologists, entrepreneurs, and creatives in a stylish, forward-thinking setting.
Ramadan capsule Collection 2025
Jimmy Choo presents its exclusive Ramadan Capsule Collection 2025 at the iconic Mall of the Emirates boutique in Dubai — a luminous edit of six designs, blending timeless glamour with seasonal grace. Featuring heels and handbags in refined hues of gold, macaron, and aqua green, the collection embodies the spirit of celebration through elevated style.
As a chosen partner for the catwalk and model presentation, PURITSU proudly joins this moment of elegance and cultural reverence. Together, we celebrate the intersection of fashion, tradition, and modern femininity.
As a chosen partner for the catwalk and model presentation, PURITSU proudly joins this moment of elegance and cultural reverence. Together, we celebrate the intersection of fashion, tradition, and modern femininity.
Dubai Tech Tuesdays x Puritsu
Dubai Tech Tuesdays is a premier gathering in Dubai that brings together technologists, entrepreneurs, creatives, and innovators from across the region. The event offers a dynamic mix of networking, thought-provoking talks, and social engagement in a stylish, inclusive atmosphere.
Each session features high-caliber speakers — from tech founders and AI experts to creatives and cultural leaders — delivering TED-style talks on emerging technologies, innovation, and entrepreneurship.
Each session features high-caliber speakers — from tech founders and AI experts to creatives and cultural leaders — delivering TED-style talks on emerging technologies, innovation, and entrepreneurship.
Puritsu was proud to present its fashion show at the exclusive venue in BELCANTO Restaurant at Dubai Opera
Driving change across Africa with Mila 4 Africa
PURITSU is honored to be an official sponsor of the Mila 4 Africa x Super Mama International Charity Auction — a distinguished philanthropic event empowering vulnerable communities across the African continent.
Founded by Mila Anufrieva, the Mila 4 Africa Foundation leads transformative initiatives in Senegal, Guinea-Bissau, Guinea, and Kenya — bringing hope, support, and dignity to children and families facing critical life challenges.
100% of the proceeds from the auction will directly fund on-the-ground humanitarian programs.
For PURITSU, this partnership goes beyond sponsorship. It reflects our belief that true elegance lies not only in what you wear, but in what you stand for — compassion, strength, and global responsibility.
Founded by Mila Anufrieva, the Mila 4 Africa Foundation leads transformative initiatives in Senegal, Guinea-Bissau, Guinea, and Kenya — bringing hope, support, and dignity to children and families facing critical life challenges.
100% of the proceeds from the auction will directly fund on-the-ground humanitarian programs.
For PURITSU, this partnership goes beyond sponsorship. It reflects our belief that true elegance lies not only in what you wear, but in what you stand for — compassion, strength, and global responsibility.
The power of style. The power of community.
The power to create change.
The power to create change.
The fabric is gorgeous
– Kamilla M.–
"The fabric is gorgeous, and I love that each piece can be styled in its own way. I’ve already tried the dress with a belt and the outer layer over a different outfit — both looked amazing!"
Сonfident and feminine
– Madina K.–
"It's soft, simple, and makes me feel confident and feminine. I love how it moves with me."
Quietly powerful
– Imaan K.–
"I appreciate how it respects my need for coverage but doesn’t hide my personality. It’s soft, elegant, and quietly powerful."
The fabric is gorgeous
– Kamilla M.–
"The fabric is gorgeous, and I love that each piece can be styled in its own way. I’ve already tried the dress with a belt and the outer layer over a different outfit — both looked amazing!"
Сonfident and feminine
– Madina K.–
"It's soft, simple, and makes me feel confident and feminine. I love how it moves with me."
Quietly powerful
– Imaan K.–
"I appreciate how it respects my need for coverage but doesn’t hide my personality. It’s soft, elegant, and quietly powerful."