PURITSU was established by a creative mind K. Young
K. Young from Seoul (Korea) deeply inspired by Japanese fashion of pleated clothing – especially the work of Issey Miyake.
about us
Heritage
The name, taken from the Japanese word for pleats, reflects that origin. But the vision quickly evolved – beyond admiration, toward innovation.
In 2014, she opened her own factory and began implementing the Japanese One Piece of Cloth philosophy — a concept rooted in the intimate connection between the human body and the fabric that embraces it.
FK. Young sought out textile masters in Seoul who not only worked with cutting-edge fabric technologies but also revived traditional techniques, blending heritage craftsmanship with modern design.
pleats
sand ripples
( The Pleating Process Video )
Innovation
At the core of each piece is laser-pleated Korean fabric, engineered for fluid movement and lasting structure. As the result, garments that feel weightless, adapt with ease, and hold their form — no matter where the day takes you.
Ownership
PURITSU is led by a Dubai-based entrepreneur and mother of four. With a background in business and a deep understanding of women’s needs, she brings practical perspective to every design decision.
She understands what it means to move between roles — and how clothing can either support you or get in the way. That’s why every piece is made to simplify, not complicate.
The fabric is gorgeous
– Kamilla M.–
"The fabric is gorgeous, and I love that each piece can be styled in its own way. I’ve already tried the dress with a belt and the outer layer over a different outfit — both looked amazing!"
Сonfident and feminine
– Madina K.–
"It's soft, simple, and makes me feel confident and feminine. I love how it moves with me."
Quietly powerful
– Imaan K.–
"I appreciate how it respects my need for coverage but doesn’t hide my personality. It’s soft, elegant, and quietly powerful."
The fabric is gorgeous
– Kamilla M.–
"The fabric is gorgeous, and I love that each piece can be styled in its own way. I’ve already tried the dress with a belt and the outer layer over a different outfit — both looked amazing!"
Сonfident and feminine
– Madina K.–
"It's soft, simple, and makes me feel confident and feminine. I love how it moves with me."
Quietly powerful
– Imaan K.–
"I appreciate how it respects my need for coverage but doesn’t hide my personality. It’s soft, elegant, and quietly powerful."