At Puritsu, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with our services.

1. Data Security
We take appropriate technical and organizational measures to protect your personal information. However, please note that no security system is completely secure. We cannot guarantee “perfect security,” and any information you send to us may not be secure while in transit. We recommend that you avoid sending sensitive or confidential information through unsecured channels such as standard email or messaging apps.

2. Data Retention
We retain your personal information for as long as necessary to:

• Provide our services and maintain your account,
• Comply with applicable legal obligations,
• Resolve disputes, and
• Enforce our agreements and policies.

The specific retention period may vary depending on the nature of the information and the purposes for which it was collected.

3. Your Rights and Choices
Depending on your country or region, you may have certain rights regarding your personal information. These rights may include:

• Right to Access / Know: You may request access to the personal data we hold about you and how we use it.
• Right to Delete: You may request the deletion of your personal data.
• Right to Correct: You may request that we correct any inaccurate or outdated personal data.
• Right of Portability: You may request a copy of your data or ask us to transfer it to a third party.
• Right to Restrict Processing: You may ask us to limit how we use your information.
• Right to Withdraw Consent: If we rely on your consent to process data, you may withdraw it at any time.
• Right to Appeal: If we decline your request, you may appeal our decision by replying to the notice of denial.
• Managing Communication Preferences: You can opt out of receiving promotional emails by clicking the “unsubscribe” link in our emails. You will still receive transactional or service-related messages.

To exercise any of these rights, you may contact us using the contact information below. We may need to verify your identity before processing your request. You may also authorize someone to make requests on your behalf; we will ask for proof of authorization and may still contact you directly for confirmation.
We will respond to your request in accordance with applicable law. We do not discriminate against individuals for exercising their privacy rights.

4. Complaints
If you have concerns or complaints about how we handle your personal data, please contact us. If you are not satisfied with our response, you may also have the right to file a complaint with your local data protection authority, depending on where you live.

5. International Users
Please note that your personal data may be transferred to and processed in countries outside your own, including the United Arab Emirates and the United States. These countries may have different data protection laws than your country of residence.
When we transfer personal information outside of Europe or the UK, we rely on lawful mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards to ensure an adequate level of protection.

6. Applicable Law
This Privacy Policy is governed by the laws of the United Arab Emirates, specifically Federal Decree Law No. 45 of 2021 on the Protection of Personal Data, as well as other applicable international privacy regulations depending on your location.

7. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or how your data is handled, please contact us at:
Puritsu
Silkylicious Showroom
The Mall, Shop 7, Level 1
Jumeira St, Umm Suqeim, Imm Seqeim 3
Opp Jumeirah Beach Resort
Dubai, UAE

• Email: info@puritsu.ae
• Phone: +971 52 368 2555